Earth Day 2022
Earth Day is extremely important to me and my brand. Every day is Earth Day.
I consider myself an environmentalist: I care deeply about the Earth, its ecosystems, and nature as a whole. This is why I have made it a priority to ensure that I create safe, sustainable, vegan, and cruelty-free makeup for all.
Doing the Work
From the beginning, creating a sustainable makeup line was my top priority. It started with formulating my first product, Gleam Face & Body Radiance. I continued to create vegan makeup products sourced from sustainable ingredients. The way to do this? Finding quality certified labs.
The labs we work with at Melanie Mills are incredible. They are tasked with resourcing ethically sourced ingredients, creating my vegan & cruelty-free products and, then going through MANY rounds of testing.
Fun Fact: Beyond all of our products being vegan & cruelty-free, they are all approved in the EU & UK, which have even stricter regulations than the United States!
The Vegan & Cruelty-Free Makeup Movement
As a longtime advocate for more ethical practices in the makeup industry, it is exciting to be a part of this extremely important movement. Right now, I’m a huge fan of watching KVD Beauty work to create vegan & cruelty-free products despite being such a large brand. Many large brands still use animal testing when creating their products, which is unnecessary given the advances in cosmetics.
I am very proud to be a part of the vegan & cruelty-free wave of change in the makeup industry.
What Can We Do Better?
Unfortunately, the makeup industry creates quite the carbon footprint. But, as a constantly evolving business, I am always trying to figure out a more ethical way to do things, like packaging!
Right now, I am testing “cleaner” packaging for my products. While it may take some time to get it right, what matters is that we’re doing what we can to use less plastic and heal the planet!
I encourage you to ask yourself on this Earth Day: what can you do to help reduce your carbon footprint every day? This could be using reusable bags at the grocery store or opting for a reusable water bottle instead of a plastic one! Whatever it is, you are doing your part to make the world a better place. 🌎 ❤️
Celebrate Earth Day with a Sale!
Use code EarthDay22 for 35% off!
Catch us in New York!
If you’re in New York on May 1 & 2, stop by The Makeup Show. I’ll be running seminars each day, and I’m offering 30% off at our booth!