Last updated January 23, 2018
Why We Collect Personal Information
We may collect information about you through your use of the Site to provide you with a superior and personally relevant user experience. The information we collect can be personal or non-personal in nature, and may be used alone or in the aggregate with that of other Users. Your Personal Information (defined below), for instance, may be used in some cases to recommend products of interest directly to you, and in other cases for market research purposes that support our efforts to deliver a more valuable service to our community of users. For example, we may use your Personal Information to contact you with announcements, newsletters and promotional materials related to our Site. If you decide at any time that you no longer wish to receive such communications from us, please follow the unsubscribe instructions provided in any of the communications. (See “Changing or Removing Information” below for further information.)
What Information We Collect
In the course of using the Site, we may ask you to provide us with certain personally identifiable information that can be used to contact or identify you; personally identifiable information may include, but is not limited to, your name, phone number, email address, mailing address and credit card information (individually or collectively, “Personal Information”). We collect your Personal Information in connection with your registration to join our Site and with your purchase of products from the Site.
We also collect other information that you may provide as part of registration and the administration and personalization of your user experience (e.g., without limitation, zip code, geolocation and user preferences) (“Non-Identifying Information”). Certain Non-Identifying Information would be considered a part of your Personal Information if it were combined with other identifiers (e.g., combining your zip code with your street address) in a way that enables you to be identified. But the same pieces of information are considered Non-Identifying Information when they are taken alone or combined only with other non-identifying information (e.g., your viewing preferences).
When you launch any of our Site from a mobile device, we collect your device type, the unique device ID issued by Apple, Inc. for your mobile device (“Device ID”) and Internet Protocol (“IP”) address, if applicable. We use the Device ID to make it possible to authenticate and understand use of our Site. As part of your use of the Site, we collect and store the files you upload, download or access through the Site.
Cookies and Other Technologies
As is standard practice on many websites, our website use “cookies” to help us study traffic patterns on our website and understand the effectiveness of our marketing communications. A cookie is a small string of text that a website can send to your browser. Other types of cookies exist, but the cookies we use in connection with our Site can only identify your browser and cannot retrieve any other data from your hard drive, pass on computer viruses, or capture your email address. Cookies can reveal, for instance, which pages on our website are the most popular, how much time visitors are spending there, and how they are interacting with the content on these pages. You have the option to disable cookies by changing the options in your browser to stop accepting cookies or to prompt you before accepting a cookie from the websites you visit. If you do not accept cookies, however, you may not be able to view or use all portions of website due to limited functionality.
When We Disclose Your Information
Within the Site
We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:
Communicate with you;
Screen our orders for potential risk or fraud; and
When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).
With Third Parties
We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Shopify to power our online store--you can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy. We also use Google Analytics to help us understand how our customers use the Site--you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.
With our Service Providers and Vendors
Disclosure of your Personal Information and Non-Identifying Information may also occur where we employ third party companies and individuals to facilitate our Site (e.g., without limitation, improvement of our Site’ features, user account authentication, credit card processing and product fulfillment), to provide the Site on our behalf, or to assist us in analyzing how our Site are being used. These third parties may have access to your Personal Information only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose.
Under Special Circumstances
Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.
If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.
Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.
When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.
Our Policy Toward Children
IF YOU ARE UNDER 13 YEARS OF AGE, THEN PLEASE DO NOT USE OR ACCESS THE SERVICES AT ANY TIME OR IN ANY MANNER.
We do not permit users under the age of 13 to create accounts with us. If you are the parent or legal guardian of a child under 13 who uses the Site, then please contact us at firstname.lastname@example.org to have that child's information deleted.
How We Protect Your Personal Information
We take your privacy very seriously and employ administrative, physical and electronic measures to safeguard your information from identity theft and unauthorized access. We cannot, however, ensure or warrant the security of any information you transmit to us and you do so at your own risk. Once we receive your transmission of information, we make commercially reasonable efforts to ensure the security of our systems. However, please note that this is not a guarantee that such information may not be accessed, disclosed, altered, or destroyed by breach of any of our physical, technical, or managerial safeguards. We do not and will not, at any time, request your credit card information, your account ID, login password or national identification numbers in a non-secure or unsolicited communication (e.g. via e-mail, telephone, iOS device). You are responsible for maintaining the secrecy of your unique password and account information at all times.
We will make any legally required disclosures of any breach of the security, confidentiality, or integrity of your unencrypted electronically stored “personal data” (as defined in applicable state statutes on security breach notification) to you via email or conspicuous posting through the Site in the most expedient time possible and without unreasonable delay, insofar as consistent with (i) the legitimate needs of law enforcement or (ii) any measures necessary to determine the scope of the breach and restore the reasonable integrity of the data system.
Changing or Removing Information
As a User, your may update or delete the Personal Information in your profile by logging into your account. You may also email us at email@example.com to request that we delete your Personal Information from our database. We will use commercially reasonable efforts to honor your request. We may retain an archived copy of your records as required by law or for legitimate business purposes.
Links to Other Websites
Our Site may contain links to other websites and online services. If you choose to click on an advertisement or another third party link, you may be directed to that third party’s website or service. The fact that we link to a third party website or service is not an endorsement or representation of our affiliation with that third party, nor is it an endorsement of their privacy or information security policies or practices. We do not exercise control over third party websites or services. These other websites or services may place their own cookies or other files on your computer or mobile devices, collect data or solicit personal information from you. Other websites and services follow different rules regarding the use or disclosure of the personal information you submit to them. We encourage you to read the privacy policies or statements of the other websites and services you use.
Merger, Sale or Bankruptcy
In the event that we are acquired by or merged with a third party entity, we reserve the right, in any of these circumstances, to transfer or assign the information we have collected from our Users as part of such merger, acquisition, sale, or other change of control. In the unlikely event of our bankruptcy, insolvency, reorganization, receivership, or assignment for the benefit of creditors, or the application of laws or equitable principles affecting creditors' rights generally, we may not be able to control how your personal information is treated, transferred, or used.